Thursday, July 15, 2010

Seek and Design: Using City Directories to find Clients

Wix.com has revolutionized the simplicity of web design. Millions of sites have been created by designers, photographers, entertainers and small business around the world! Yet, the fact is, over 40% of businesses do not have a website. This number is unsettling considering 82% of consumers turn to the search engines when finding a local business.

Why don’t they have websites? Well, your guess is as good as mine. But we believe that most business have not found professional quality designers at an affordable price. (That’s where YOU come in!)
Using business directories, it’s easy to find and connect with the companies that lack an online presence. Should you be an ambitious Wix designer looking to help these companies, here is the best way to use these directories:

City Directories
CitySearch.com and Yelp.com are online directories that have detailed listings of restaurants, bars, hotels and beauty salons in every major city in America. When you queue a search, sometimes you will see listings without a website link. That’s a pretty good sign that they are missing a web presence all together.




CitySearch.com

CitySearch.com



The black arrow indicates where the website is located. The red arrow shows no website available.




Yelp.com

Yelp.com


If you find a business without a website, do a little research. Check Google or Yahoo and make sure nothing comes up in a web search. Sometimes the owner simply failed to update their listing. If nothing comes up, however, you’ve found a potential client! Contact them by phone (listed) or meet with a manager at the given address.
Search Directories
Google Maps and Yahoo Local have business listings, usually to compliment their map services. You can use these resources in the same way.



Google Maps

Google Maps


As you can see, even businesses that appear on search engine directories do not always have a website.
Make sure you always approach potential clients with tact and respect for their business. Once you develop a relationship and show them the advantages of a website, you may have won a client for life. Good luck and happy searching!

Seek and Design: Using City Directories to find Clients



Wix.com has revolutionized the simplicity of web design. Millions of sites have been created by designers, photographers, entertainers and small business around the world! Yet, the fact is, over 40% of businesses do not have a website. This number is unsettling considering 82% of consumers turn to the search engines when finding a local business.
Why don’t they have websites? Well, your guess is as good as mine. But we believe that most business have not found professional quality designers at an affordable price. (That’s where YOU come in!)
Using business directories, it’s easy to find and connect with the companies that lack an online presence. Should you be an ambitious Wix designer looking to help these companies, here is the best way to use these directories:

City Directories
CitySearch.com and Yelp.com are online directories that have detailed listings of restaurants, bars, hotels and beauty salons in every major city in America. When you queue a search, sometimes you will see listings without a website link. That’s a pretty good sign that they are missing a web presence all together.




CitySearch.com

CitySearch.com



The black arrow indicates where the website is located. The red arrow shows no website available.




Yelp.com

Yelp.com


If you find a business without a website, do a little research. Check Google or Yahoo and make sure nothing comes up in a web search. Sometimes the owner simply failed to update their listing. If nothing comes up, however, you’ve found a potential client! Contact them by phone (listed) or meet with a manager at the given address.
Search Directories
Google Maps and Yahoo Local have business listings, usually to compliment their map services. You can use these resources in the same way.



Google Maps

Google Maps


As you can see, even businesses that appear on search engine directories do not always have a website.
Make sure you always approach potential clients with tact and respect for their business. Once you develop a relationship and show them the advantages of a website, you may have won a client for life. Good luck and happy searching!

Wix Tips: Portfolio Assets

Over the past few months, we’ve noticed a lot of portfolios created on Wix. We’ve seen some remarkable work! Since there are so many portfolios created every day, we’d like to share some tips to help you build the best site possible. Here’s a list of the five most important assets to have on your professional portfolio.


Creative Portfolio


1. Creative Work Examples
Lead your site with creative work examples. You want this to be the main attraction. Make sure that every item in your portfolio is a completed piece. If you have a large body of work, you may want to select your best 8 to 12 pieces to display.
Make sure to include the details about each piece including client’s name, start date, complete date, project objectives and materials used. If you are showcasing a website, make sure you include an active link.


2. Client History

To maximize your credibility, showcase a list of the clients you’ve worked with in the past. Highlight the most recognizable ones. If a client has given you a positive recommendation, ask for their permission and quote them on your site.

3. Services and Work Rates

Potential clients should be well aware of the services you offer. Make sure they are presented in a clear and concise fashion. If you offer several different services, group them together by category.

Be careful! Listing work rates can either work for or against you. If your business has fixed rates for creative services, it will be important to list them openly. Otherwise, if your rates change on a project basis, take the opportunity to direct potential clients to contact you for a discussion on budget and scope.


4. Company Info

Here’s a chance to tell your story. Keep it brief and exciting. Proudly showcase the awards and accomplishments you’ve received throughout your career. Display the professional organizations that you belong to. This may also be a great place to post a resume for download.

Don’t forget to include your logo and/or portrait.

5. Contact Form

Your contact form should be a place where clients can contact you directly. You may want to include other contact information including your business phone number and address. Feel free to provide links to the rest of your web-universe including Twitter, Facebook and LinkedIn.

For more information about developing your portfolio, visit the Wix Learning Portal or visit these fantastic examples on Wix: